Spiced Citrus
On the occasion of the launch of the new Spiced Citrus bottle, Atopia wishes to communicate on its new recipe by highlighting the list of new ingredients via an increased filter directly on the product.
BRIEF
Increase new bottle through an engaging and surprising experience.
CONCEPT
Target Tracking
Use Instagram's Target Tracking feature that allows you to scan an object or image to trigger an effect.
UGC
Make sure that the content generated via the filter all includes the bottle.
INSTAGRAM GAME
Organized a contest with influencers on Instagram to maximize UGC and generate engagement.
Why is Instagram the best medium for this activation?
Maximize the rate of impressions on the campaign
Optimize hosting costs towards an experience using Web AR
Reach a target that already follows the brand but not only
Create a viral drive-to-store contest